Watchdog Targets Target!!!!!

The Ol’ Dog got this heads-up from the SAG Actor Bulletin board.  The post began with the following paragraph:

“Yes, I know I am preaching to the choir. But I thought you might be interested to know that Target is back to using non-union actors. They used to do very highly paid non-union commercials during the last commercial strike, but had gone union a few years ago. Now, with our powerful (cough) merged union, they are back to doing non-union.”

Here is the ad referenced.

——-

Addendum to 2/21 5:30 PM
TARGET (Grandparents)
Commercial
NON-UNION
RUN/USAGE: SEE BELOW

Director: Matthew Cullen
Producer: Rob Newman
Ad Agency: 72andSunny
Casting Director: Lisa Fields
Interviews: 22/22 – 2/27
Shoots: 3/19-3/22

Pay Rate: $750.00 + 20% (agency fee) per session/shoot
day ($3,500.00 + 20% agency fee (complete buyout)
Conflicts: Discount Stores
Location: Los Angeles, CA
lisa@lisafieldscasting.com
SUBMIT ELECTRONICALLY
SUBMIT NON-UNION AND SAG FINANCIAL CORE TALENT
ONLY BY FRIDAY, 2/22/2013 – NOON
IF POSSIBLE, PLEASE SUBMIT ACTOR’S ONLINE DEMO CLIPS ALONG WITH EACH ACTOR SUBMISSION.

RUN/USAGE:
Standard Broadcast TV, Internet, Cinema, Industrial, Mobiel, Interactive, New Media for North America

TERM: Six Months from first airdate in May 2013. Renewal option for additional six months for summer 2014 ( i. e. May- October) at 120% of original buyout rate
WARDROBE FITTING RATE: $200. 00 + 20% agency fee
EXTRA BUYOUT SHOULD ( IF BACKGROUND TALENT IS UPGRADED TO OCP STATUS) :Additional $500. 00 + 20% agency fee. OCP BUYOUT RATES include all lifts, versions and edits.

—–

So, SAG-AFTRA Members, the next time you think about patronizing a Target store you might want to keep the above casting call in mind!

Arl

The Ol’ SAG Watchdog  (See 2000 strike Footage BELOW!)