December 5, 2018 4:23PM PT
By Dave McNary Film Reporter
SAG-AFTRA has brought on Bryan Cranston to back its “Ads Go Union” campaign to persuade advertisers to stop using non-union actors.
“Whether you’re working on a Broadway stage or a soundstage, actors need and should make a fair and decent wage. It’s only right and that’s why I’m standing with my fellow actors in supporting the Ads Go Union campaign,” Cranston said in a video unveiled Wednesday.
“So this message goes out to the advertisers and the ad agencies to do the right thing: Hire a professional. Hire SAG-AFTRA. When you make your ads, make ’em union,” he concluded.
The message was released on the same day that SAG-AFTRA held a demonstration in Times Square against the advertising agency Bartle Bogle Hegarty, three months after the union struck the company. Within the past week, SAG-AFTRA has held similar events in Boston, Detroit, Dallas and Washington, D.C.
Stay Tuned! More to Come!
The Ol’ SAG Watchdog
*Photo was included in Mr. McNary’s article